The new marketing campaign by Coke in Israel is brilliant, in my opinion. Putting names on the labels of each bottle is a real masterstroke. Who can resist looking for his or her name, and then buying the bottle of coke so they can save the label? (Although I can see the problems with buying the Zero coke with your name on it – who wants to look like a zero?)
The names in my family are relatively “old fashioned”, so I haven’t found them yet. But I was at a simcha this week, and one of the bottles of Coke had “Achi” on it – which literally means “my brother”. The young people call each other that all of the time, so I couldn’t resist prying off the label to take home to my kids.
I heard that they are also printing labels with “Ima” “Abba” “Saba” and “Savta” on them.
I wonder if this will start a trend, and other products will do the same…..