The Newspaper Wars

I take the train every day to work now – so I have about twenty minutes of “quiet time” in the morning before I arrive at the office. (I call it “quiet time” because sometimes it is not so quiet – many people like to use their cell phones on the train, and frequently don’t realize that their voices are quite loud. I have heard more about certain people’s backed up toilets and the hospital stays of other people’s families than I care to…..)

I usually take the time to say my daily Tehillim, but afterwards I usually have some time left over. I started to take the free daily newspapers that are given out at the station. There is competition between two – Yediot Achronot (sometimes called Idiot Achronot by those who don’t like the rag) and Yisrael Hayom. I of course take Yisrael Hayom, since it has a right wing stance.

I can’t tell you how important this newspaper is. It used to be that the public was exposed just to the left wing point of view. Then Makor Rishon came along and started to change things. The problem with Makor Rishon is that it is still only bought by the dati leumi public, with a smattering of charedim and traditional Jews joining in. It doesn’t really reach most of the Israeli public.

The free daily newspaper does reach the Israeli public – and it can be a game changer.

The coverage of the financial situation and the budget cuts are a prime example. Yisrael Hayom had full coverage Рand it skewered Yair Lapid. It had a full page spread just on what Lapid said about the economy in his campaign promises before the election, and what he says now that he is in a position of responsibility. It showcased a middle class family Рand how much more they will be paying now in taxes, etc.

In the past the newspapers would do the same thing – but the left wing papers would put all of the blame on the Likud and especially Bibi Netanyahu. Now, with a more objective stance, the newspapers are putting the blame on both the Likud and Yesh Atid – as it should be.

You can’t underestimate the power of this communication tool. Those of us who are somewhat politically active and aware of the media and its power can see how important media bias is. Most people don’t think¬†about it too much – they are too busy working and raising their families to get really involved. These people do read the papers though – especially if it is free and handed to them at a gas station or a train station. What is written in these papers has a lot of power.

The people behind Yisrael Hayom are doing a great service to Israel.

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